Pretotyping crash course

An online and live crash course where you will learn the fundamentals of pretotyping and how it can de-risk product development with real market validation as early as possible in the innovation process

1-hour crash course on pretotyping to help you get started

Get an additional 30-minute 1-to-1 online sparring

Free access to Tim's book - From Holy Grail to structured fail

2 free seats per company

Normal price: €499 per seat

In the 1 hour crash course you will learn to:

Systematically build an innovative mindset, accepting that 80% ideas fail.

Re-define a much faster and iterative stage-gate processes for new product development.

Create “fake doors” to get early stage market feedback on your value propositions.

Define benchmarks relating to competing products to set success criteria for your idea.

Evaluate market results = Is the idea validated or not?

Available dates (More dates will open soon)

03 April 2023, 9:00 - 10:00 AM (CET)

18 April 2023, 9:00 - 10:00 AM (CET)

About the course 


Live & online: you will be able to interact and ask questions throughout the course

Learn pretotyping 101 in just 1 hour

In this online course, you will get a thorough understanding of the fundamentals of pretotyping and the different techniques you can use to get started with rapid experimentation.

How pretotyping can benefit your company

Pretotyping is not just a methodology, but a mindset that values experimentation, iteration, and learning. It requires a willingness to let go of preconceived notions and assumptions, and instead, rely on data and insights to drive product development decisions.

Mitigate risks

Reduce the risks of failed product launches significantly

Efficient innovation

Obtain valuable market data to make quick go/no-go decisions on new ideas

Stay competitive

Achieve a competitive edge by getting the right ideas to market - faster

Real customer behavior

Leverage customer behavior data to create a product that customers are willing to pay for

Achieve product-market fit

Iteratively test and make small changes to achieve product-market fit.

Create winning products

Use your resources on the ideas that will deliver the best financial result and cut costs

Trusted by innovative companies worldwide

"Thanks to Tim Vang - what an energizer and what an impact! Looking forward to continuing our journey with pretotyping. Loved it!"

Heidi Heibroch Donner

Head of Customer Insights, Loyalty & Matas Media

Not ready to sign up just yet?

No worries! Get a sneak peak into how pretotyping can elevate your company's innovation by downloading our free guide.


Ragnagade 7, 2100

Copenhagen, Denmark

Tel. +45 2785 8000

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