Our Story

pree.to started out with the aim of helping corporates develop and test their ideas by educating them about pretotyping. For more than 10 years now, we provided workshops and training that were designed to help our clients achieve success. However, we recognized that there was a gap between the theory of pretotyping and its practical application in the corporate world, and many of our clients were still struggling to bring their ideas to market. So, we decided to transform our business with the aim to continue helping businesses achieve success.

preeto office
Collage of 2 images- image 1 of people collaborating and image 2 of Tim Vang during pretotyping talk

Our pivot

While pretotyping can be a game-changer when implemented effectively, many of our clients faced various challenges when trying to incorporate it into their innovation process. The costs of hiring a specialized team with diverse technical expertise were often high, and companies struggled to establish a well-defined process and system to achieve efficiency in their innovation process.

We decided to pivot and transform our business to help companies market validate their ideas as they go through the stage-gate processes. We now help companies with market research and validation, on top of providing workshops and training. This way, we continue to empower companies to make informed decisions and avoid costly missteps.

Our approach has been a game-changer for our clients, allowing them to identify the ideas that have the potential for success and avoid wasting resources on ideas that may not work in the market.

Our Impact

We work with a variety of established companies across various industries, providing them with real market validation data that helps them make fast development decisions. We guide our clients through the stage-gate processes, enabling them to identify the ideas that need to be iterated or launched in the market.

Our Values

Our story reflects our journey of evolution and our commitment to our clients' success. We have built a company that reflects our personality and values, and we are recognized as experts in market research and validation. We are dedicated to helping our clients save time and money by providing them with valuable insights that enable them to make informed decisions about their businesses. We are proud of our transformation and the impact we have had on our clients.


We don't do fluff or sugarcoat things. We believe in being straight-up and transparent with our clients, delivering real market validation insights that cut through the noise. With us, you can expect honesty, accuracy, and relevance every step of the way.


We're rebels with a cause, constantly challenging the status quo and pushing the boundaries of what's possible. We're not afraid to think outside the box. Our approach to market validation is innovative and creative, constantly pushing the boundaries to give you a competitive edge.


We believe in the power of teamwork. Our collaborative approach means we work hand in hand with you to create testing solutions and concepts that fit like a glove, tailored to your specific needs and goals. We also love to get the whole squad involved, promoting a culture of knowledge-sharing, learning, and big-time growth.


We understand the importance of speed to market. Innovation waits for no one, and neither do we! With our expertise in pretotyping method combined with the latest tools and tech, we aim to deliver lightning-fast insights, so you'll be able to make informed decisions about your products and services in no time.

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Our core team

Have questions? Don't hesitate to get in touch.

Tim Vang, Founder at pree.to

Tim Vang


Uffe Hyldgaard, Managing director at pree.to

Uffe Hyldgaard

Managing Director

Jonas Bager, Head of product at pree.to

Jonas Bager

Head of Product

Rea Tuballa, Marketing Manager at pree.to

Rea Tuballa

Marketing Manager

Oliwia Chlebowska, Validation specialist at pree.to

Oliwia Chlebowska

Validation Specialist

Ensure every innovation investment pays off.

Let's discuss your innovation goals!

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Ragnagade 7, 2100, Copenhagen, Denmark

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CVR 35256709