From guesswork to certainty

Behind every great product are many small, incremental changes driven by iterative testing. We've developed a lean and systematic validation model that zeros in on what truly matters: real customer behavior data.

Trusted by innovative companies worldwide
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What we can help you explore

We identify and validate critical areas essential for your business success, providing you with actionable insights to drive your innovation forward.

Concept validation

Understanding market reaction to your product concept.

  • Problem identification
  • Value propositions
  • Unique selling points

Customer segmentation

Identifying and segmenting your potential buyers.

  • Target groups
  • Target markets
  • Target demographics

Commercial viability

Assessing potential buyers' willingness to pay.

  • Concept features
  • Optimal pricing points
  • Willingness to pay

Are you looking for specific answers? We can help you find them.

Why our clients love working with our validation approach

"We found that this very honest validation in the market is an important insight for us to have. Our team's goal is to generate new revenue for Tryg and find some value propositions that customers are willing to pay for."

Line Dalsfort

Head of Nordic Innovation Discovery at Tryg

Ensure every innovation investment pays off.

Let's discuss your innovation goals!

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