Drive a sustainable growth through informed innovation

We help companies mitigate innovation risks through user-centered and strategic market validation to deliver new solutions with high commercial impact and market relevance.

Trusted by innovative companies worldwide

It's not about predicting the future of your products – it's about shaping it.

We bring our years of expertise and capabilities in market validation to help you obtain validated consumer data for your new products before investing heavily in full-scale development. 

We help you create a real business impact by:

Helping you strategically allocate development resources to new products that create value for your customers.

Guiding you in a market validation process that brings new products to life with speed, objectivity, and accuracy, securing your competitive edge.

Refocusing your innovation approach on using real market insights and behavioral analysis that can't be found in surveys or focus groups.


Our approach is explorative, iterative, and question-driven. We validate or invalidate specific aspects of new products or services in the real market before your company starts investing heavily in full-scale development.

What we do

Market research and validation

We work with you to validate/invalidate your new products or services to give you a crystal-clear picture of how the market will react.

With a strategic and structured market validation approach, you make informed product decisions and allocate resources effectively.

Explore customer case stories across various industries

We work with companies in various industries like insurance, automative, telecommunications, F&B, and more.


B2B Insurance

Assessing market interest and branding of Tryg's new digital solution for small businesses.



Validating the brand significance, price models, and concept understanding of a new offering.


Venture capital

Initial market validation to attract investor interest in a new startup concept.

Get the latest news, case studies, resources, webinars, and more!


Trusted by innovative companies worldwide

We work with countless large and innovative organizations around the world. We help our clients bring the right ideas to market, using our laser-focused validation approach.

  • With, we got access to experts that tested our business ideas in the market from A-Z. We received crucial input that challenged our starting point and lifted our ideas to even greater heights.

    Line Dalsfort

    Director - Head of Nordic Innovation Discovery, Tryg

  • Working with provided us with a quick understanding of different areas of our new product offering before we launch. Fast-paced and agile, they delivered critical market feedback at a rapid pace.

    Janna Berg

    Senior Brand Manager, Nestlé

  • provided invaluable knowledge of what works and which darlings should be dropped. Be prepared to get wiser. One moment, you are part of a creative whirlwind, the next, a spectator to a team that knows their home ground really well.

    Kåre Carlsen

    Head of Innovation, FDM

  • With, we obtained invaluable insights into our customers’ sincere intentions - and not just the usual “I would probably buy the product if it was available” kind of feedback.

    Nicolai Karger

    Head of Demand Management, Telia Telecom Company


Elevate innovation with informed insights - let's talk!

25-minute online meeting. No commitment. 


Ragnagade 7, 2100

Copenhagen, Denmark

Tel. +45 2785 8000

Copyright (c) 2021 Preeto ApS
CVR 35256709