We test how the market responds, so you can strengthen business initiatives before you commit your company's money, time and reputation.
Real market behaviour, not internal belief.
Bring in market evidence before commitment grows. An early point marks the opportunity to learn from the market while the direction can still change.
We combine deep expertise in market validation with AI tools to help your team make better-informed decisions and build a customer-centric, market-led and evidence-based way of working.
B2C · B2B · B2G
Consumer goods · Insurance & financial services · Telecoms · Medical & health · Energy · Logistics & transportation · Electronics · Robotics · Professional services · Public sector
Start with your situation. We help you test what matters in the market, strengthen your business initiative and decide what to do next based on real market responses.
Internal bias can turn assumptions into accepted truths. AI can reinforce those beliefs with convincing answers, blurring the line between experience, opinion and fact. We test assumptions by seeing whether buying interest turns into action. This grounds your next move in observed market behaviour.
Who could benefit from a product you already offer, and what do you need to know to choose which opportunity to pursue?
A shared brief: the decision, the expected value for the customer, what you know, and the assumptions you need to explore.
Before building a new service, put a credible offer in front of relevant buyers and observe whether they take a meaningful next step, such as requesting a paid pilot.
Actual responses from relevant people. We assess what their actions show and what the test cannot yet establish.
Testing challenged the assumed decision-maker and indicated room for a higher price.
A brief response for the team and a leadership report based on the same findings. Recommendations and uncertainties are explicit. You own the decision: proceed, improve, test again or stop.
You don’t need to be experts in market validation. Our specialists and AI-supported workspace make it simple to build on what you already know and turn business questions into market evidence for your next decision. Focus your time and budget on what you need to learn and achieve.
Different decisions. One principle: bring in the market while you can still shape the initiative.
Even the smartest teams can build the wrong thing perfectly. At Google, Alberto Savoia therefore developed pretotyping to test whether people want a product before investing in getting it right.
Tim Vang trained personally with Savoia and founded Pree.to together with KRING to bring the method into practice at scale. What the market teaches you can strengthen the initiative, the team and the business.
Our guided journey and clearly defined packages help you and your team bring real market responses into everyday decisions. Start with one initiative, learn through real market tests, and build a way of working you can use again.
We guide the process and run the market tests. Together, we turn the learning into practical next steps for your team and a clear decision basis for leadership.