Trusted by innovative companies worldwide






















You have a new product or service idea.
Now ask yourself…
Will the market buy it?






80%
of all ideas fail when they hit the market.
What product features do the market value the most?






49%
of product managers struggle to market validate new products.
What price is the market willing to pay?






73%
of all new products do not meet the revenue target.
What value proposition can be easily understood by the market?






35%
of marketers struggle to align their brand with customers.






80%
of all ideas fail when they hit the market.






49%
of product managers struggle to market validate new products.






73%
of all new products do not meet the revenue target.






35%
of marketing leaders struggle to align their brand with customers.
Let our clients tell you why you should work with us!

Kåre Carlsen - Head of Innovation
Flashtest provided invaluable knowledge of what works and which darlings should be dropped. Be prepared to get wiser. One moment, you are part of a creative whirlwind, the next, a spectator to a team that knows their home ground really well.

Patrik Henriksson - Nordic Talent & Acquisition
Flashtest makes us work like a startup and has made it possible for us to market validate new product and concept ideas faster than ever before.

Line Dalsfort - Senior Innovation Lead
With Flashtest, we got access to experts that tested our business ideas in the market from A-Z. We received crucial input that challenged our starting point and lifted our ideas to even greater heights.

Brian Andersen - E-commerce Director
We have successfully strengthened our digital presence over the past years with Flashtests helping us mitigate risks in the early stages. We now look forward to experimenting even more going forward.

Nicolai Karger - Head of Demand Management
With Flashtest, we obtained invaluable insights into our customers’ sincere intention - and not just the usual “I would probably buy the product if it was available” kind of feedback.

Henri Brorson - Chief of Innovation
We literally did not have to move a finger. The beauty of Flashtest is the fact that you as a company can go from idea to market validation fast and with no distractions.
We’ll help you bring the right ideas to market, faster!
Let’s talk!
pree.to is a specialized outsourcing partner that tests and experiments with ideas in the market. We have developed a comprehensive plug ‘n’ play process for our customers, where your ideas will run through a systematic process to solely take the right ideas to market, and do it lightning-fast… in a flash.
Talk to one of our experts, now!
innovation WORKSHOPS
Learn to effectively test your product ideas



Integrate our method into your innovation process
56.9% of corporate innovation leaders face the challenge of encouraging an internal culture of experimentation and innovation (Crowd Companies).
At pree.to, we help companies foster an innovation culture where failing fast, learning quickly and creating again becomes a common practice.
Small experiments before large investments
Most companies waste unimaginable amounts of resources clinging to ideas that should have been killed a long time ago. We have developed a comprehensive process that will run your ideas through a systematic process to filter out those without market potential.
Now, our method can be easily put into play in your existing innovation process before your investments go up.



Don’t fear failure. Fear being in the exact same place next year as you are today. Fail today and succeed sooner!