of all new ideas fail in the market mostly due to a lack of market interest.
Is your company investing millions in new products that don't generate profits?
Our innovative market research and validation process helps large companies de-risk new businesses and product development by providing unbiased insights into real customers' interests and buying intent.
Trusted by innovative insurance companies worldwide
Validate new projects and product ideas objectively and focus on those that meet what the market needs now
With our validation process, your organization can stop wasting time, money, and effort building products without market potential.
SMALL EXPERIMENTS BEFORE LARGE INVESTMENTS
Test, measure and learn...
Behind every great product are many small, incremental changes driven by iterative testing. Use customers' real buying intent and behavior to direct your product development decisions, so you can build a product that mirrors what the market wants.
25-minute online meeting. No commitment.
We always measure real buying intent, not opinions
Organizations have been relying on focus groups, gut feelings, and desktop research to validate market interests. But none of it can give a precise picture of what will happen when you launch.
Our validation approach simulates the core experience of a product (including non-existing products) as if the product already exists to see how your potential customers truly react.
25-minute online meeting. No hassle.
OUR SERVICES
Validation as a Service
We become your trusted partner in your continuous product development and market validation needs. As a partner, we’ll challenge your product assumptions, validate your hypotheses, and bring our years of experience to help you develop market-driven products and services that meet customers’ needs.
Gain a team of experts in market validation
You'll gain a team of experts with diverse skill sets that have developed laser-focused market validation processes. We’ll handle all your market validation needs in every stage of your business.
Obtain unbiased feedback for your product development
Eliminate the guesswork in your product development by validating during the ideation stage. Acting on real market insights becomes part of your DNA and you deviate from using biased market opinions and insights.
Allocate resources on products with market potential
By validating during the ideation stage (before building a prototype or MVP), you avoid spending resources building new products and services that that market won’t buy.
REPORT FOR VAAS
Insights for every validation test
A final report with the data and findings from the market test is handed to your team after every validation test run. You'll obtain critical insights to make informed product decisions.
25-minute online meeting. No cheap salesman talk.
Testimonials
Trusted by innovative companies worldwide
We work with countless large and innovative organizations around the world. We help our clients bring the right ideas to market, using our laser-focused validation approach.
With pree.to, we got access to experts that tested our business ideas in the market from A-Z. We received crucial input that challenged our starting point and lifted our ideas to even greater heights.
Line Dalsfort
Innovation Director, Tryg
Working with pree.to provided us with a quick understanding of different areas of our new product offering before we launch. Fast-paced and agile, they delivered critical market feedback at a rapid pace.
Janna Berg
Senior Brand Manager, Nestlé
Pree.to an invaluable knowledge of what works and which darlings should be dropped. Be prepared to get wiser. One moment, you are part of a creative whirlwind, the next, a spectator to a team that knows their home ground really well.
Kåre Carlsen
Head of Innovation, FDM
WORKSHOPS
New way of working
Many organizations do not have enough bandwidth to continuously innovate new product ideas and sustain increasing growth. We can help you elevate your innovation, so you can foster creativity in your organization and start working strategically to get a better understanding of the market.
25-minute meeting. Simple and easy.
Ideation workshop
A combination of bursts of creativity and structured problem-solving. This workshop is aimed at facilitating creativity and getting concrete ideas for existing problems in the organization.
Pretotyping workshops/talks
Pretotyping is a market validation method used by successful companies such as Google and Amazon, and allows organizations to determine market-potential through real customer insights.
Pretotyping talk is a good introduction point for companies that are not familiar with pretotyping. Pretotyping workshop is for companies that want to transform their validation process and competencies.
Our pretotyping workshops and talks are led by Tim Vang, one of the world’s leading experts in pretotyping.
Reach out to learn more about our workshops. You can also choose to book a meeting directly using this link.
Tim has led several innovation teams, set up incubators, and helped start a large number of companies. He is passionate about creating better conditions for innovation and entrepreneurship by testing and launching ideas smarter, cheaper, and more securely. He was personally trained by Alberto Savoia at Google in 2012, and has been working with international companies to implement pretotyping as a common method in their innovation processes.
Insights
Curious? Let's talk!
25-minute online meeting. No commitment. No hassle. No cheap salesman talk.
Register for our webinar with Telia Company
Europe
Ragnagade 7, 2100
Copenhagen, Denmark
Tel. +45 2785 8000
ASIA
18A Jalan Labu Manis, 538014
Singapore
Tel. +65 9626 4245
Contact
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