"For those daring to challenge norms and seeking explosive innovation and productivity, pree.to is a beacon of inspiration."
Imagine knowing how your products and services will perform in the market before you invest a lot of resources into development—that's what we do.
Trusted by innovative companies worldwide
Why companies like LEGO, Novo Nordisk, and Maersk trust us with the most important part of their innovation
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We provide certainty so you don't waste resources on products that won't sell.
We turn your business concept into an online experience, making the product look as real as if it was already on the market. This approach allows customers to engage authentically, revealing their true behaviors rather than well-meaning opinions.
This realistic simulation provides insights that will enable you to decide whether to proceed, adjust, or pivot, ensuring every step is backed by validated market data.
IMPORTANCE OF MARKET VALIDATION
Why validate before going all in?
Your innovation needs, our tailored solutions
For more than 12 years, we've helped global companies gain certainty in their innovation. Our delivery model makes the process faster and more cost-effective. We handle everything from concept to testing and analysis, freeing you to focus on other aspects of your innovation. Our insights will guide you in consistently launching successful products.
Will potential customers pay for this?
Who are the potential customers?
Which features do people want to pay for?
Does the market understand the value proposition?
Why spend years and pour millions into products destined to fail?
Our delivery model ensures a way faster decision-making and a whole lot more cost-effective path to success.
Trusted by innovative companies worldwide
Our clients choose us for the assurance we provide in shaping tomorrow's successes.
Anders Vognsen
Director, Novo Nordisk
"Fast-paced and agile, they delivered critical market feedback of our new product offering before we launch at a rapid pace."
Janna Berg
Senior Brand Manager, Nestlé
"Pree.to provided invaluable knowledge of what works and which darlings should be dropped. So be prepared to get wiser!"
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Kåre Carlsen
Head of Innovation, FDM
"Pree.to's approach is a method that cannot be ignored by those who want to innovate effectively."
Søren Christian Søndergaard Poulsen
Senior Director, ATP
"With pree.to, we obtained invaluable insights into our customers’ sincere intentions - and not just the usual “I would probably buy the product if it was available” kind of feedback."
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Nicolai Karger
Head of Demand Management, Telia Telecom Company
Ensure every innovation investment pays off.
Let's discuss your innovation goals!
Insights to help you navigate the innovation landscape
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Download the case study here
Download the case study here
Download the case study here
Download the case study here