We test your new ideas
quickly cheaply efficiently effectively
We are experts at testing business ideas in the market using our method called Flashtest to learn if your idea has a market-fit, before you invest a lot of resources developing it.
Download our Flashtest Introduction
Trusted by innovative companies worldwide
You have a new product or service idea.
Now ask yourself…
Will the market buy it?
%
of all ideas fail when they hit the market.
What product features do the market value the most?
%
of product managers struggle to prioritise new product features.
What price is the market willing to pay?
%
of all new products do not meet the revenue target.
What value proposition can be easily understood by the market?
%
of marketing leaders struggle to align their brand with customers.
%
of all ideas fail when they hit the market.
%
of product managers struggle to prioritise new product features.
%
of all new products do not meet the revenue target.
%
of marketing leaders struggle to align their brand with customers.
80% of all ideas fail when they hit the market, mostly due to misreading market demand.
This happens when your idea validation process is based on an ineffective customer-centric approach, so you end up wasting resources on ideas with no potential to scale.
Our Flashtest Approach
We use our Flashtest method to build an online advertising concept to test the idea and capture how a market reacts and engage. We measure the market’s level of desire for the product using metrics and online behavioural data.
How KRING Venture Studio validated its early-stage idea, OTIO
We worked with KRING to validate an early-stage idea and determined its overall market interest and commercial potential. Using our Flashtest approach, we learned that initial interest for the product is present, however, data shows that the value proposition needs to be tweaked.
“Before our investors were willing to jump in on this early-stage idea, they needed validated data on how the business case would look like”
Martin Kring, Co-Founder & Partner, KRING
40% of product managers struggle to prioritise features and projects. Are you one of them?
Your process could be lacking speed and an agile mindset. This results into ideas getting stuck in development for too long and end up wasting resources, especially if you’re working on bad ideas.
Our Flashtest Approach
We use our Flashtest method to build an online advertising concept to test different prices that your potential customers would be willing to pay. This helps you determine a pricing strategy based on real market feedback, and mitigate risks of not meeting revenue targets.
72% of all new products do not meet the revenue target.
Innovation requires involvement of the whole organisation. When new products don’t meet revenue targets, it’s often due to not involving marketing & pricing strategy in the early stage of the innovation process. Learn how Flashtest can strengthen your go-to-market strategy.
Our Flashtest Approach
We use our Flashtest method to build an online advertising concept to test what features would your potential customers value the most. This helps you identify the features to prioritise in the idea’s development stage, so you don’t waste valuable time, money and effort on features that customers do not want.
35% of marketing leaders struggle to keep their brand aligned with their customers. Is your brand suffering?
It’s often difficult to make sure that your brand resonates with your audience and that your value proposition is easy to understand. Learn how Flashtest can help you communicate the right value proposition to the right market.
Flashtest Approach
We use our Flashtest method to build an online advertising concept to test different branding concepts or communication tactics would resonate more to your audience. After the Flashtest, you’ll obtain audience insights on how to communicate your new idea to your target audience.
How FDM aligned their new product concept’s brand with customers
FDM improved its communication approach by testing the appeal of two variants of branding for their new product concept, and determining which value aligns with their brand and their target market.
“Flashtest provided invaluable knowledge of what works and which darlings should be dropped.”
Kåre Carlsen, Head. ofInnovation, FDM
Let our clients tell you why you should work with us!
With Flashtest, we got access to experts that tested our business ideas in the market from A-Z. We received crucial input that challenged our starting point and lifted our ideas to even greater heights.
Line Dalsfort
Senior Innovation Lead
With Flashtest, we got access to experts that tested our business ideas in the market from A-Z. We received crucial input that challenged our starting point and lifted our ideas to even greater heights.
Line Dalsfort
Senior Innovation Lead
With Flashtest, we got access to experts that tested our business ideas in the market from A-Z. We received crucial input that challenged our starting point and lifted our ideas to even greater heights.
Line Dalsfort
Senior Innovation Lead
With Flashtest, we got access to experts that tested our business ideas in the market from A-Z. We received crucial input that challenged our starting point and lifted our ideas to even greater heights.
Line Dalsfort
Senior Innovation Lead
Are you ready to test your new ideas in the market?
Free intro meeting
Choosing the right ideas to market is tricky. So here at pree.to, we use our rapid market validation tool called Flashtest to obtain unbiased insights from your target market and determine your next course of action.
Do you invest in the idea? Do you need to iterate more? Or move on to the next idea?
WORKSHOPS
Learn the Flashtest mindset
Integrate Flashtest into your idea validation process
56.9% of corporate innovation leaders face the challenge of encouraging an internal culture of experimentation and innovation (Crowd Companies).
At pree.to, we advise and educate companies on gaining an innovation culture where failing fast, learning quickly and creating again becomes a common practice.
Small experiments before large investments
Flashtests are easily put into play in your existing innovation process before your investments go up.
We help you develop a sustainable innovation change within your organisation through our structured workshops and talks.
Don’t fear failure. Fear being in the exact same place next year as you are today. Fail today and succeed sooner!
FREE INTRO MEETING
Ready to talk?
Tim is pree.to’s co.founder and Europe’s #1 pretotyping expert.
During a short meeting with Tim, he will tell you more about how we can turn your business ideas into live experiments to get market validated insights.