Dear Unilever manager,

Innovation powers growth at Unilever. We’re here to help you push that forward. As an approved Unilever vendor, pree.to makes the process seamless, enabling you to validate ideas faster, and confidently bring impactful products to market.

What pree.to can test for Unilever

Below are just examples of what we can help you validate—our approach is fully tailored to your specific needs:

  • Optimize pricing: Identify the optimal price points for products to maximize profitability and customer satisfaction.

  • Explore new markets: Validate product potential in untapped regions or demographics, expanding your reach beyond current focus areas.

  • Evaluate acquisitions: Assess how new brands could resonate with your target audience and enhance your portfolio.

  • Assess new packaging innovations: Discover designs and formats that captivate customers while aligning with Unilever’s sustainability goals.

  • Refine messaging: test compelling messages and value propositions for both new and existing products, including those with environmental or energy-saving focus.

  • Assess potential collaboration: Measure the impact of potential partnerships, co-branding opportunities, and product concepts born from partnerships.

  • Innovate marketing approaches: Experiment with fresh strategies to engage and connect with your audience in meaningful ways.

  • Leverage real customer insights: Understand what potential customers really think—and why they feel that way.

Why pree.to? 

Validate in days, not months. With us, Unilever teams can prioritize investments with unbiased, real-world insights, aligning innovations with its commitment to sustainability, customer value, and profitability.

We’ve made it easy to get started—our existing purchase agreement with Unilever ensures a fast, hassle-free onboarding process. Let’s collaborate to ensure Unilever’s innovation investments deliver maximum impact.

Best regards,

Tim Vang

Founder of pree.to

More about pree.to

Imagine knowing how your products and services will perform in the market before you invest a lot of resources into development—that's what we do.

Rapid experimentation, real results

Our pretotyping methods ensure you test and validate ideas quickly, minimizing risk and maximizing impact. Reduce time-to-market by validating ideas in days, not months.

Tailored to Unilever’s needs

From ideation to execution, our processes align perfectly with Unilever’s goals of customer happiness, sustainability, and profitability

Institutionalize innovation

We don’t just deliver results; we help embed the tools, mindset, and methods that enable your teams to innovate independently. Equip your teams to think, act, and innovate like pree.to.

Ensure every innovation investment pays off

We’ve made a difference in your industry

"Fast-paced and agile, they delivered critical market feedback of our new product offering before we launch at a rapid pace."

Janna Berg

Senior Brand Manager, Nestlé

"Pree.to made us work like a startup and has made it possible for us to market validate new products and concept ideas faster than ever before."

Patrik Henriksson

Nordic Talent & Acquisition, Nestlé

Trusted by more innovative companies worldwide

Our clients choose us for the assurance we provide in shaping tomorrow's successes.

  • "For those daring to challenge norms and seeking explosive innovation and productivity, pree.to is a beacon of inspiration."

    Anders Vognsen

    Anders Vognsen

    Director, Novo Nordisk

  • We have successfully strengthened our digital presence over the past years with pree.to helping us mitigate risks in the early stages. We now look forward to experimenting even more!

    Brian Andersen

    Brian Andersen

    E-commerce Director, Matas

  • "Pree.to provided invaluable knowledge of what works and which darlings should be dropped. So be prepared to get wiser!"

    Kåre Carlsen

    Kåre Carlsen

    Head of Innovation, FDM

  • "Pree.to's approach is a method that cannot be ignored by those who want to innovate effectively."

    Søren Christian Søndergaard Poulsen

    Søren Christian Søndergaard Poulsen

    Senior Director, ATP

  • "With pree.to, we obtained invaluable insights into our customers’ sincere intentions - and not just the usual “I would probably buy the product if it was available” kind of feedback."

    Nicolai Karger

    Nicolai Karger

    Head of Demand Management, Telia Telecom Company

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