pree.to, a leading innovation consulting firm for market research and validation, is proud to announce a new partnership with Tryg, one of the top non-life insurance companies in Scandinavia. Pree.to has been working closely with Tryg’s Nordic Innovation Discovery team to systematically conduct market validation tests, ensuring that its product development efforts are focused on ideas with the highest potential for success.
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The partnership
The partnership enables Tryg access to pree.to’s market research and validation team to streamline its market validation process. Pree.to conducts rapid, iterative tests for Tryg to quickly assess the viability of its new product or service ideas. This approach allows Tryg to make data-driven decisions about which ideas to pursue, reducing the risk of investing in unsuccessful products.
"We are thrilled to partner with Tryg to provide Validation as a Service" said Tim Vang, founder of pree.to. "Tryg's commitment to innovation and customer-centric product development aligns perfectly with our approach to market validation. By working together, we can help Tryg bring new and innovative products to market faster and with greater confidence."
Preeto's Validation as a Service is designed to help companies like Tryg stay ahead of the curve in a rapidly changing market. By providing insights into its target customers’ buying intent, pree.to enables companies to make informed decisions about product development, reducing the time and resources required to bring successful products to market.
"We found that this very honest validation in the market is an important insight for us to have”, said Line Dalsfort, Head of Nordic Innovation Discovery at Tryg. “Our team's goal is to generate new revenue for Tryg and find some value propositions that customers are willing to pay for."
About pree.to:
Preeto offers Validation as a Service (VaaS) to help companies around the world streamline their market research and validation process. With pree.to process, companies are able to gain unbiased customer insights, enabling companies to make informed decisions about product development.
About Tryg:
Tryg is Scandinavia's leading non-life insurance company, offering a wide range of products and services to individuals and businesses. Tryg is committed to innovation and customer-centric product development, using data and insights to inform its product offerings
