"For those daring to challenge norms and seeking explosive innovation and productivity, pree.to is a beacon of inspiration."
Launching new products shouldn't feel like a gamble. Imagine knowing how your new offerings will perform in the market before you invest resources into development—that's what we do.
Trusted by innovative companies worldwide
Are your new products constantly failing in the market?
Experience the power of real-world validation
We validate your new products by creating an online "pretend" offering that feels real to target customers. They interact naturally, providing actionable behavioral insights, not just opinions. You’ll discover how your product would perform in the market before it's even developed, giving you the data to confidently decide whether to launch, refine, or pivot, ensuring each decision maximizes ROI and drives sustainable growth.
Why companies like LEGO, Novo Nordisk, and Maersk trust us with the most important part of their innovation
To stay competitive by accelerating speed to market.
Mitigate risks by ensuring there’s a real market demand.
Avoid costly mistakes by constantly making informed decisions.
Understand how the market truly reacts beyond opinions.
Your ally in building a portfolio of market-ready products
For more than 12 years, we've helped global companies gain certainty in their innovation. Our delivery model makes the process faster and more cost-effective. We handle everything from concept to testing and analysis, freeing you to focus on other aspects of your innovation. Our insights will guide you in consistently launching successful products.
Will potential customers pay for this?
Who are the potential customers?
Which features do people want to pay for?
Does the market understand the value proposition?
Why gamble on guesses when you can make data-driven moves that deliver results?
Trusted by innovative companies worldwide
Our clients choose us for the assurance we provide in shaping tomorrow's successes.
Anders Vognsen
Director, Novo Nordisk
"Fast-paced and agile, they delivered critical market feedback of our new product offering before we launch at a rapid pace."
Janna Berg
Senior Brand Manager, Nestlé
"Pree.to provided invaluable knowledge of what works and which darlings should be dropped. So be prepared to get wiser!"
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Kåre Carlsen
Head of Innovation, FDM
"Pree.to's approach is a method that cannot be ignored by those who want to innovate effectively."
Søren Christian Søndergaard Poulsen
Senior Director, ATP
"With pree.to, we obtained invaluable insights into our customers’ sincere intentions - and not just the usual “I would probably buy the product if it was available” kind of feedback."
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Nicolai Karger
Head of Demand Management, Telia Telecom Company
Ensure every innovation investment pays off.
Let's discuss your innovation goals!
Insights to help you navigate the innovation landscape
Pretotyping addresses innovation barriers by providing a quick, cost-effective way to gather authentic customer behavior data, and make informed decisions. But how do you seamlessly integrate a new process into an existing framework?
Pretotyping is a technique that quickly validates ideas before significant investment. It identifies potential issues early, giving innovation teams real insights and time to either pivot, iterate, or move to the next stage.
The only way to stay relevant with customers is to keep launching new and better products or another company will seize the opportunity. But 80% of new products fail when they hit the market. Why?
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Download the case study here
Download the case study here
Download the case study here
Download the case study here