We test how the market responds, so you can strengthen business initiatives before you commit your company's money, time and reputation.
Bring in market evidence before commitment grows. An early point marks the opportunity to learn from the market while the direction can still change.
We combine deep expertise in market validation with AI tools to help your team make better-informed decisions and build a customer-centric, market-led and evidence-based way of working.
Start with your situation. We help you test what matters in the market, strengthen your business initiative and decide what to do next based on real market responses.
Internal bias can turn assumptions into accepted truths. AI can reinforce those beliefs with convincing answers, blurring the line between experience, opinion and fact. We test assumptions by seeing whether buying interest turns into action. This grounds your next move in observed market behaviour.
Whether to approve investment in a new proposition.
An agreed test brief defining what to test, who to reach and the evidence needed for the next decision.
Before building a new service, put a credible offer in front of relevant buyers and observe whether they take a meaningful next step, such as requesting a paid pilot.
Based on objective data from real market behaviour.
Testing challenged the assumed decision-maker and indicated room for a higher price.
A brief response for your team and a leadership report, built on the same market evidence. Clear implications, recommended next steps and remaining uncertainty.
Buyer and pricing signals helped reshape the proposition before leadership committed to the investment.
Four possible decisions. The right one depends on the evidence.
Your team brings its market knowledge. We bring market-validation expertise and AI-assisted execution. Our shared workspace keeps briefs, tests, learning and decisions connected.
Different decisions. One principle: bring in the market while you can still shape the initiative.
Even the smartest teams can build the wrong thing perfectly. At Google, Alberto Savoia therefore developed pretotyping to test whether people want a product before investing in getting it right.
Tim Vang trained personally with Savoia and founded Pree.to to bring the method into practice at scale. What the market teaches you can strengthen the initiative, the team and the business.
Our guided journey and clearly defined packages help you and your team bring real market responses into everyday decisions. Start with one initiative, learn through real market tests, and build a way of working you can use again.
We guide the process and run the market tests. Together, we turn the learning into practical next steps for your team and a clear decision basis for leadership.