Navigate new business opportunities and revenue streams with confidence

We help insurance companies unlock valuable market insights and accurate validation for their new and existing insurance products throughout the stage-gate process.

Trusted by innovative insurance companies worldwide

Don't let uncertainty hold you back in today's fast-paced insurance market

We understand the importance of staying ahead of the curve and continuously finding new and innovative ways to improve your company's products and services. 

Your goal as an Innovation and Product lead is to capitalize on new opportunies and drive revenue growth for the company. However, testing and implementing new insurance products and services can be risky, costly, and time-consuming. Not only that, you may obtain insights that are not indicative of customers' real buying intentions.

That's where we come in.

"With, we got access to experts that tested our business ideas in the market from A-Z. We received crucial input that challenged our starting point and lifted our ideas to even greater heights."

Line Dalsfort

Head of Nordic Innovation Discovery, TRYG

Creating a new insurance product is expensive, risky, and time-consuming...

Getting your market research and validation wrong can lead to costly mistakes. We're here to minimize those risks and costs!

Validation as a Service


Build new products with higher market viability and success

We are your extended market research team that handles all of your market validation and testing needs.

Our Validation as a Service (VaaS) offers a full testing setup that allows you to safely and quickly test assumptions about new and existing insurance products, as well as non-insurance ideas. Working with us means you can focus your investment on what matters most: driving innovation and growth for your company.

Our way of working also offers significant cost savings and risk mitigation, making it a smart choice if your organization is aiming to optimize your resources in these challenging economic times.

Gain a team of creative and data-driven experts

You get detailed reports and actionable recommendations from us that will help you build products that the market is willing to pay for. We'll challenge your assumptions and provide necessary push-back so you get an outside-in perspective of your new product ideas.

Get a better understanding of your core target market

One of the biggest challenges of market research is making sure you understand your potential target market. Our test setup is designed to obtain both quantitative and qualitative data to give you better insights before making further development decisions.

Have your new product ideas tested in a broader market

By using digital solutions, we test your new products and services in the real market to obtain unbiased insights into how the market truly reacts. We analyze customer data to identify patterns and trends that can inform your product development decisions.

Get insights into customers' actions and real buying intent

Our market research process is based on proven methods that eliminate guesswork in your innovation and product development. We provide unbiased market insights based on real customer behavior. 

Why wait? Take a step closer towards success!

During the meeting, we'll showcase how you can drive innovation and growth while reducing risks and costs with in your corner.

25-minute online meeting. No commitment. No hassle. No cheap salesman talk. No strings attached.


Ragnagade 7, 2100

Copenhagen, Denmark

Tel. +45 2785 8000


18A Jalan Labu Manis, 538014


Tel. +65 9626 4245

Copyright (c) 2021 Preeto ApS
CVR 35256709