Tryg is the largest non-life insurance company in Scandinavia. The Nordic Innovation Discovery team at Tryg is leading its innovation intending to de-risk new businesses through market research and validation and, at the same time, create new and valuable products for their customers.
A new digital solution that can be integrated directly into the users' ERP system or economic platform to leverage data analysis and provide small and medium-sized businesses (SMBs) with an insurance risk overview. Currently available on Visma economic, where it registers any changes in SMB operations and quickly informs of the corresponding impact on the overall risk assessment.
The test was conducted at the early stage of the product's innovation process to help Tryg make informed decisions throughout their innovation stage-gate model.
Create a test setup that simulates the core experience of the digital solution presented in different concepts to better understand the target audience and track how they behave when interacting with the product offering. The test aims to identify the following:
Get an early indication of the overall curiosity and market interest of the product
How the product could be positioned in the market in terms of branding and platform
Brand 1: presented as a mobile app
Brand 2: presented as a web platform
"With pree.to, we got access to experts that tested our business ideas in the market from A-Z. We received crucial input that challenged our starting point and lifted our ideas to even greater heights."
Head of Nordic Innovation Discovery, Tryg
25-minute online meeting. No commitment.
Ragnagade 7, 2100
Tel. +45 2785 8000
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