Companies can no longer just bet their time and money on the wrong products. A new way of innovating is necessary to stay in the game.
Many companies take on initiatives that promise innovation but no measurable business impact. This is what Telia is trying to avoid – the innovation theatre!
Understanding your customers starts with actionable data from real users.
The challenge sometimes is not about coming up with ideas. It’s determining which of these ideas have the potential to soar by finding the ones with the market fit.