Pree.to Insights

Companies can no longer just bet their time and money on the wrong products. A new way of innovating is necessary to stay in the game.

How a telecom company turned to agile and data-driven innovation

by pree.to | Innovation, Product Management

Many companies take on initiatives that promise innovation but no measurable business impact. This is what Telia is trying to avoid – the innovation theatre!

How actionable data from real users impact your innovation

by Frederik Schnefeld | Data, Innovation

Understanding your customers starts with actionable data from real users.

How do you innovate effectively when you’re not Google or Amazon?

by Rea Tuballa | Innovation

The challenge sometimes is not about coming up with ideas. It’s determining which of these ideas have the potential to soar by finding the ones with the market fit.

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