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WHY NEW PRODUCTS FAIL IN THE MARKET AND HOW TO AVOID IT

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TRUSTED BY INNOVATIVE COMPANIES WORLDWIDE

Customer logos in colored
Customer logos in colored
Guide preview

Customer-centric approach to innovation

To constantly launch a product your customers want, your innovation process needs to be effective and customer-centric from step 1. Download the guide to learn about:

  • Why most new products fail in the market
  • Ways to combat market failure
  • Techniques that will help you market validate your new ideas, quickly and cheaply
Graph - number of hyper innovators' annual experiments

Techniques to help you determine product-market fit

The guide includes several pretotyping techniques that you can use for your new business ideas. This method results in faster failures that will help you preserve limited innovation resources so that the small number of “likely to succeed” ideas can be identified and supported sooner.