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svg{color:#245daa;flex-shrink:0;width:20px;height:20px}.content-link:hover{color:#245daa;background:#ffffff60}.content-link:focus-visible{outline:2px solid var(--blue);outline-offset:3px}@media (max-width:900px){.founder-panel{max-width:260px}}@media (min-width:1201px) and (max-width:1380px){.site-header{gap:18px;padding-inline:24px}.site-header nav{gap:16px;font-size:12px}}@media (max-width:900px){.perspective-opening{grid-template-columns:1fr}.perspective-book{max-width:470px}}@media (max-width:700px){.perspective-book{grid-template-columns:140px 1fr;gap:20px}.perspective-opening{margin-top:36px}}@media (max-width:370px){.perspective-book{grid-template-columns:110px 1fr;gap:16px}}.perspective-talk-copy .perspective-failure-emphasis{color:var(--warm);font-size:22px;font-weight:600;line-height:1.5}.tim-book-section{border-top:1px solid var(--line);grid-template-columns:.85fr 1.15fr;align-items:center;gap:clamp(35px,7vw,110px);display:grid}.tim-book-composition{aspect-ratio:440/470;width:100%;max-width:440px;margin-inline:auto;position:relative}.tim-book-photo{aspect-ratio:670/1015;clip-path:polygon(1% 4.4%,93% 0,99% 99.5%,4% 98.5%);width:65%;position:absolute;top:2%;left:3%;overflow:hidden}.tim-book-photo img{width:134.328%;max-width:none;height:auto;position:absolute;top:-5.911%;left:-19.403%}.tim-book-clipping{aspect-ratio:615/465;background:#e6e0cd;width:61%;position:absolute;bottom:18%;right:0;overflow:hidden;transform:rotate(5deg);box-shadow:0 8px 22px #11182735}.tim-book-clipping img{width:146.341%;max-width:none;height:auto;position:absolute;top:-99.14%;left:-21.951%}.tim-book-figure figcaption{color:#526077;max-width:440px;margin:16px auto 0;font-size:12px;line-height:1.65}.tim-book-story h2{letter-spacing:-.045em;margin:20px 0 28px;font-size:clamp(28px,3vw,42px);line-height:1.15}@media 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--tw-rotate-y{syntax:"*";inherits:false}@property --tw-rotate-z{syntax:"*";inherits:false}@property --tw-skew-x{syntax:"*";inherits:false}@property --tw-skew-y{syntax:"*";inherits:false}@property --tw-outline-style{syntax:"*";inherits:false;initial-value:solid}
:root{--brand-orange:#ee6c2b;--brand-orange-deep:#b84e14;--brand-orange-light:#ff9052;--brand-ink:#1a1a1a;--brand-body:#4a4a4a;--brand-muted:#6b6b6b;--brand-paper:#fff;--brand-surface:#faf8f5;--brand-tint:#fff3ec;--brand-rule:#eae7e2;--brand-canvas:#e9e6e0;--brand-inverse-muted:#c9c5c0;--brand-inverse-rule:#3a3a3a;--page-gutter:clamp(24px, 5vw, 72px);--section-space:clamp(56px, 6vw, 88px);--font-inter:var(--font-archivo);--font-manrope:var(--font-archivo);--font-plex-mono:var(--font-archivo);--ink:var(--brand-ink);--blue:var(--brand-orange-deep);--mist:var(--brand-tint);--warm:var(--brand-paper);--orange:var(--brand-orange);--line:var(--brand-rule)}body{background:var(--brand-paper);color:var(--brand-ink);font-family:var(--font-archivo), sans-serif}h1,h2,h3{font-family:var(--font-archivo), sans-serif}::selection{background:var(--brand-tint);color:var(--brand-ink)}:focus-visible{outline:2px solid var(--brand-orange-deep);outline-offset:5px}.brand-header{max-width:none;padding:18px var(--page-gutter);-webkit-backdrop-filter:blur(18px);backdrop-filter:blur(18px);z-index:50;background:#ffffffdb;border:0;justify-content:space-between;align-items:center;gap:24px;min-height:80px;margin-inline:auto;transition:transform .18s;display:flex;position:sticky;top:0}.brand-wordmark{letter-spacing:-.025em;white-space:nowrap;min-width:88px;font-size:25px;font-weight:700;line-height:1}.brand-wordmark-dot{color:var(--brand-orange)}.brand-desktop-nav{align-items:center;gap:clamp(16px,2vw,28px);display:flex}.brand-desktop-nav a{color:var(--brand-body);white-space:nowrap;padding-block:12px;font-size:14px}.brand-desktop-nav a:hover{color:var(--brand-orange-deep)}.brand-header-actions{align-items:center;gap:16px;display:flex}.brand-header-cta{background:var(--brand-ink);color:var(--brand-paper);white-space:nowrap;justify-content:center;align-items:center;min-height:44px;padding:12px 20px;font-size:14px;transition:background .16s,color .16s;display:flex}.brand-header-cta:hover{background:var(--brand-orange);color:var(--brand-ink)}.brand-mobile-menu{display:none}.skip-link{background:var(--brand-ink);color:var(--brand-paper);z-index:100;padding:16px;position:fixed;top:-100px;left:24px}.skip-link:focus{top:12px}.failure-page,.perspective-page{background:var(--brand-paper);max-width:none;margin-inline:auto}.failure-page h1,.failure-page h2,.perspective-page h1,.perspective-page h2{font-weight:600}.failure-page *,.perspective-page *{box-shadow:none;border-radius:0}.wordmark{font-family:var(--font-archivo), sans-serif;letter-spacing:-.025em;font-weight:700}.wordmark-part{letter-spacing:inherit;padding-right:0}.wordmark-dot{vertical-align:baseline;width:.19em;height:.19em;margin-inline:.05em}@media (max-width:1280px){.brand-header{min-height:72px;padding-block:14px}.brand-desktop-nav{display:none}.brand-mobile-menu{display:block}.brand-mobile-menu summary{cursor:pointer;justify-content:center;align-items:center;gap:10px;min-width:44px;min-height:44px;font-size:14px;list-style:none;display:flex}.brand-mobile-menu summary::-webkit-details-marker{display:none}.menu-lines{gap:6px;width:20px;display:grid}.menu-lines span{background:var(--brand-ink);height:1px;transition:transform .15s;display:block}.brand-mobile-menu[open] .menu-lines span:first-child{transform:translateY(3.5px)rotate(45deg)}.brand-mobile-menu[open] .menu-lines span:last-child{transform:translateY(-3.5px)rotate(-45deg)}.brand-mobile-menu nav{background:var(--brand-paper);border-bottom:1px solid var(--brand-rule);padding:8px var(--page-gutter) 24px;flex-direction:column;max-height:calc(100dvh - 72px);display:flex;position:absolute;inset:100% 0 auto;overflow-y:auto}.brand-mobile-menu nav a{border-bottom:1px solid var(--brand-rule);justify-content:space-between;align-items:center;gap:24px;min-height:56px;padding:18px 0;font-size:18px;display:flex}.brand-mobile-menu nav a>span{color:var(--brand-orange)}}@media (max-width:400px){.brand-header,.brand-header-actions{gap:12px}.brand-header-cta{padding-inline:14px}.menu-label{clip-path:inset(50%);width:1px;height:1px;position:absolute;overflow:hidden}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,:before,:after{transition-duration:.01ms;animation-duration:.01ms}}.failure-page .section-shell{padding-inline:var(--page-gutter)}.failure-page .perspective-lead,.failure-page .perspective-book p:not(.section-index),.failure-page .failure-decisions h2 span{color:var(--brand-body)}.failure-page .section-index{color:var(--brand-muted);letter-spacing:.15em;font-weight:500}.failure-page .failure-tint{background:var(--brand-surface)}.failure-page .failure-stop{background:var(--brand-tint)}.failure-page .failure-close{background:var(--brand-ink);color:var(--brand-paper)}.failure-page .failure-close h2 span{color:var(--brand-orange-light)}.failure-page .failure-applied,.failure-page .failure-close .failure-ownership,.failure-page .perspective-talk>.section-index,.failure-page .perspective-talk-copy{color:var(--brand-inverse-muted)}.failure-page .content-link,.failure-page .related-page-links,.failure-page .origin-perspective-links{border-color:var(--brand-rule)}.failure-page .content-link svg{color:var(--brand-orange)}.failure-page .content-link:hover{color:var(--brand-orange-deep);background:var(--brand-surface)}.failure-page .failure-close .content-link{border-color:var(--brand-inverse-rule)}.failure-page .failure-close .content-link:hover{color:var(--brand-orange-light);background:var(--brand-ink)}.failure-page .perspective-book img{box-shadow:none}.failure-page .outcome-focus{border:2px solid var(--brand-orange);width:13px;height:13px}.failure-page .outcome-focus:after{background:var(--brand-orange);width:4px;height:4px}.failure-page .outcome-focus,.failure-page .outcome-focus:after{border-radius:50%}.brand-header.is-hidden{transform:translateY(-100%)}.brand-header:focus-within{transform:translateY(0)}.brand-header:has(.brand-mobile-menu[open]){transform:translateY(0)}.brand-wordmark{text-decoration:none;display:inline-block}.brand-wordmark-dot{background:var(--brand-orange);vertical-align:baseline;width:.19em;height:.19em;font-size:inherit;color:#0000;border-radius:50%;margin:0 .03em 0 .05em;display:inline-block;overflow:hidden}.brand-wordmark-tm{letter-spacing:.02em;vertical-align:2.2em;margin-left:-.1em;font-size:.24em;font-weight:600;line-height:1;display:inline-block;position:static}@media (prefers-reduced-motion:reduce){.brand-header{transition:none}}.skip-link:not(:focus){clip-path:inset(50%);width:1px;height:1px;padding:0;overflow:hidden}.brand-header .language-switcher select{color:var(--brand-ink);border:1px solid var(--brand-rule);background:0 0;border-radius:0;width:104px;min-height:44px;padding:8px;font-family:inherit;font-size:14px;font-weight:500}@media (max-width:600px){.brand-header-cta{display:none}.brand-header-actions{gap:12px}}
